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Copernicus climate data boosts Europe's tourism sector
30 July 2018
The Copernicus Climate Change Service (C3S) has commissioned a demonstrator project that will show the European tourism sector how to adapt to shifting trends in holiday travel due to the changing climate. Through the new Climate Data Store, a free operational service will ultimately deliver an interactive Web interface with pan-European data that allows users to find information on subjects ranging from forest-fire risk to locational suitability for a summer vacation.
Climate plays an important role in the global tourism industry. Environmental factors are already affecting visitor flows and behaviour, particularly in coastal areas where beach holidays are most sensitive to changing weather patterns. Numerous studies have shown that tourists are primarily motivated by weather conditions – including wind, air temperature and rainfall – when choosing both their destination and time of travel. These trends also have an effect on the competitiveness of businesses that are active in the sector.
Image credit: Copernicus Climate Change Service, ECMWF - The Fire Weather Index (FWI) gives an indication of the risk of a wildfire starting in a certain area